http://www.lexiscalista.com Lexis Calista Design Mon, 07 Jan 2013 19:25:28 +0000 http://www.lexiscalista.com en http://lexiscalista.com/Event-Invitations http://lexiscalista.com/following/lexiscalista.com/Event-Invitations Mon, 07 Jan 2013 19:25:28 +0000 Lexis Calista Design 4310528 Working at Synergy Fine Wines has given me the opportunity to design invitations for many events. Since each event has it's own theme, I have had a lot of creative freedom in designing exciting and compelling invites. <img src="http://payload100.cargocollective.com/1/4/135282/4310528/FullSet.jpg" width="612" height="2160" width_o="612" height_o="2160" src_o="http://payload100.cargocollective.com/1/4/135282/4310528/FullSet_o.jpg" data-mid="28256048" border="0" align="left"/> Working at Synergy Fine Wines has given me the opportunity to design invitations for many events. Since each event has it's own theme, I have had a lot of creative... http://lexiscalista.com/Military-Homebuyer-Guide http://lexiscalista.com/following/lexiscalista.com/Military-Homebuyer-Guide Wed, 05 Oct 2011 12:04:08 +0000 Lexis Calista Design 2104432 The Military Homebuyer Guide is part of a series of guides created to answer questions and help buyers attain the dream of homeownership. This guide was created based off of a preliminary design of the First Time Homebuyer guide. The accent colors where changed to create a distinct difference, while the over all look and feel was maintained. The Military Homebuyer Guide was the only guide to be printed for distribution. The First Time Homebuyer guide, as well as the Military Homebuyer Guide are available for PDF download. <img src="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-1.jpg" width="500" height="393" width_o="500" height_o="393" src_o="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-1_o.jpg" data-mid="10487713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-2.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-2_o.jpg" data-mid="10487714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-3.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-3_o.jpg" data-mid="10487715" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-4.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/4/135282/2104432/militaryguide-4_o.jpg" data-mid="10488036" border="0" align="left"/> The Military Homebuyer Guide is part of a series of guides created to answer questions and help buyers attain the dream of homeownership. This guide was created... http://lexiscalista.com/Community-Map-Guides http://lexiscalista.com/following/lexiscalista.com/Community-Map-Guides Wed, 05 Oct 2011 11:40:47 +0000 Lexis Calista Design 2104058 In 2010, as part of Richmond American Homes' rebrand, new community map guides were designed. After the initial design was created and approved, it was my job to implement the new design across all 10 divisions. This included redrawing all community maps and following a style guide for all community listings. As new communities opened and others sold out, these map guides were updated several times a year to reflect these changes. <img src="http://payload.cargocollective.com/1/4/135282/2104058/MapGuides_all.jpg" width="500" height="667" width_o="500" height_o="667" src_o="http://payload.cargocollective.com/1/4/135282/2104058/MapGuides_all_o.jpg" data-mid="10485642" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2104058/mapguides_1.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/4/135282/2104058/mapguides_1_o.jpg" data-mid="10486722" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2104058/MapGuides_2.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/4/135282/2104058/MapGuides_2_o.jpg" data-mid="10486724" border="0" align="left"/> In 2010, as part of Richmond American Homes' rebrand, new community map guides were designed. After the initial design was created and approved, it was my job to... http://lexiscalista.com/Wedding-Invitations http://lexiscalista.com/following/lexiscalista.com/Wedding-Invitations Wed, 21 Sep 2011 10:50:32 +0000 Lexis Calista Design 2036135 I didn't typically work with clients at Richmond American Homes, so working with brides-to-be was a good experience in client interaction and making sure the client got what she wanted. <img src="http://payload.cargocollective.com/1/4/135282/2036135/FullSet_wedding.jpg" width="612" height="2724" width_o="612" height_o="2724" src_o="http://payload.cargocollective.com/1/4/135282/2036135/FullSet_wedding_o.jpg" data-mid="28256515" border="0" align="left"/> I didn't typically work with clients at Richmond American Homes, so working with brides-to-be was a good experience in client interaction and making sure the client... http://lexiscalista.com/Lexis-Bear-Wedding-Set http://lexiscalista.com/following/lexiscalista.com/Lexis-Bear-Wedding-Set Tue, 20 Sep 2011 17:01:54 +0000 Lexis Calista Design 2032249 Creating the wedding invitations and decorations for my wedding was one of the funnest design projects I'd had in awhile. This wedding suite includes 2 sets of invitations for 2 different celebrations. I carried the outdoor/mountain and bunting flag theme throughout all deliverables and added lots of handmade DIY touches. The best compliment I got at our wedding was that our wedding "on branded." A complement I received from a fellow marketing professional. <img src="http://payload.cargocollective.com/1/4/135282/2032249/CO_invite.jpg" width="670" height="439" width_o="700" height_o="459" src_o="http://payload.cargocollective.com/1/4/135282/2032249/CO_invite_o.jpg" data-mid="10108405" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/CO_invitecloseup.jpg" width="670" height="294" width_o="700" height_o="308" src_o="http://payload.cargocollective.com/1/4/135282/2032249/CO_invitecloseup_o.jpg" data-mid="10108583" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/MN_invite.jpg" width="670" height="439" width_o="700" height_o="459" src_o="http://payload.cargocollective.com/1/4/135282/2032249/MN_invite_o.jpg" data-mid="10108180" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/cupcakelables.jpg" width="670" height="303" width_o="703" height_o="318" src_o="http://payload.cargocollective.com/1/4/135282/2032249/cupcakelables_o.jpg" data-mid="10108132" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/caketopper.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/4/135282/2032249/caketopper_o.jpg" data-mid="10108582" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/hankie.jpg" width="670" height="445" width_o="700" height_o="465" src_o="http://payload.cargocollective.com/1/4/135282/2032249/hankie_o.jpg" data-mid="10108584" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/koozie.jpg" width="670" height="445" width_o="700" height_o="465" src_o="http://payload.cargocollective.com/1/4/135282/2032249/koozie_o.jpg" data-mid="10108586" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/signage.jpg" width="670" height="448" width_o="700" height_o="469" src_o="http://payload.cargocollective.com/1/4/135282/2032249/signage_o.jpg" data-mid="10108587" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2032249/Guestbook.jpg" width="670" height="400" width_o="700" height_o="418" src_o="http://payload.cargocollective.com/1/4/135282/2032249/Guestbook_o.jpg" data-mid="10108179" border="0" align="left"/> Creating the wedding invitations and decorations for my wedding was one of the funnest design projects I'd had in awhile. This wedding suite includes 2 sets of... http://lexiscalista.com/Sales-Event-Campaign-Logos http://lexiscalista.com/following/lexiscalista.com/Sales-Event-Campaign-Logos Tue, 20 Sep 2011 16:05:33 +0000 Lexis Calista Design 2031928 Richmond American Homes regularly featured a monthly sales campaign. Our team of 5 designers would all throw down our best work, hoping to hit the mark. These are a few of my finalist logos. <img src="http://payload.cargocollective.com/1/4/135282/2031928/Campaing_logos.jpg" width="670" height="1987" width_o="780" height_o="2314" src_o="http://payload.cargocollective.com/1/4/135282/2031928/Campaing_logos_o.jpg" data-mid="10106593" border="0" align="left"/> Richmond American Homes regularly featured a monthly sales campaign. Our team of 5 designers would all throw down our best work, hoping to hit the mark. These are a... http://lexiscalista.com/Outdoor-Signage-Manual http://lexiscalista.com/following/lexiscalista.com/Outdoor-Signage-Manual Tue, 20 Sep 2011 15:07:40 +0000 Lexis Calista Design 2031622 In 2010, Richmond American Homes started a $1.3 million dollar signage redesign. Working under the direction of the creative director, I created a cohesive package of signage, which included bootlegs, flags, billboards, banners, directional signage and onsite signs. I was responsible for updating and writing the new Graphic Standards Manual on signage and updating the contents as our needs evolved. <img src="http://payload.cargocollective.com/1/4/135282/2031622/GSM_ex1.jpg" width="670" height="438" width_o="1000" height_o="654" src_o="http://payload.cargocollective.com/1/4/135282/2031622/GSM_ex1_o.jpg" data-mid="10104984" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2031622/GSM_ex2.jpg" width="670" height="438" width_o="1000" height_o="654" src_o="http://payload.cargocollective.com/1/4/135282/2031622/GSM_ex2_o.jpg" data-mid="10105165" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2031622/GSM_ex3.jpg" width="670" height="438" width_o="1000" height_o="654" src_o="http://payload.cargocollective.com/1/4/135282/2031622/GSM_ex3_o.jpg" data-mid="10105302" border="0" align="left"/> In 2010, Richmond American Homes started a $1.3 million dollar signage redesign. Working under the direction of the creative director, I created a cohesive package... http://lexiscalista.com/Internal-Newsletters http://lexiscalista.com/following/lexiscalista.com/Internal-Newsletters Tue, 20 Sep 2011 14:36:43 +0000 Lexis Calista Design 2031502 The BUZZ was a bimonthly internal email newsletter for all MDC, Inc employees. Mortgage Matters was a new newsletter created for the employees of HomeAmerican Mortgage. As a new newsletter I had the opportunity to create a new template. Here two design options are shown. XCellence in Action was created to keep all employes updated on the progress of Project X. The bottom newsletters were created during campaigns to updated all employees on the progress of the campaign and to provide motivation and support to the sales team. <img src="http://payload.cargocollective.com/1/4/135282/2031502/Buzz.jpg" width="550" height="736" width_o="550" height_o="736" src_o="http://payload.cargocollective.com/1/4/135282/2031502/Buzz_o.jpg" data-mid="10104106" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2031502/MortgageMatters.jpg" width="594" height="988" width_o="594" height_o="988" src_o="http://payload.cargocollective.com/1/4/135282/2031502/MortgageMatters_o.jpg" data-mid="10104464" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2031502/ProjectX_buzz.jpg" width="594" height="988" width_o="594" height_o="988" src_o="http://payload.cargocollective.com/1/4/135282/2031502/ProjectX_buzz_o.jpg" data-mid="10104466" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/135282/2031502/Campaign_buzz.jpg" width="670" height="628" width_o="1100" height_o="1032" src_o="http://payload.cargocollective.com/1/4/135282/2031502/Campaign_buzz_o.jpg" data-mid="10104328" border="0" align="left"/> The BUZZ was a bimonthly internal email newsletter for all MDC, Inc employees. Mortgage Matters was a new newsletter created for the employees of HomeAmerican... http://lexiscalista.com/Photography-Retouching http://lexiscalista.com/following/lexiscalista.com/Photography-Retouching Tue, 20 Sep 2011 13:58:30 +0000 Lexis Calista Design 2031231 While at Richmond American Homes, my photo retouching abilities grew exponentially. A lot of the shots we got were pretty raw and needed to be touched up in order to be used in marketing materials. <img src="http://payload.cargocollective.com/1/4/135282/2031231/Retouch_Angelia.jpg" width="500" height="708" width_o="500" height_o="708" src_o="http://payload.cargocollective.com/1/4/135282/2031231/Retouch_Angelia_o.jpg" data-mid="10102820" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2031231/Retouch_Cottonwood.jpg" width="500" height="754" width_o="500" height_o="754" src_o="http://payload.cargocollective.com/1/4/135282/2031231/Retouch_Cottonwood_o.jpg" data-mid="10102882" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2031231/Retouch_Erin.jpg" width="500" height="754" width_o="500" height_o="754" src_o="http://payload.cargocollective.com/1/4/135282/2031231/Retouch_Erin_o.jpg" data-mid="10102932" border="0" align="left"/> While at Richmond American Homes, my photo retouching abilities grew exponentially. A lot of the shots we got were pretty raw and needed to be touched up in order... http://lexiscalista.com/Community-Maps http://lexiscalista.com/following/lexiscalista.com/Community-Maps Tue, 20 Sep 2011 13:58:29 +0000 Lexis Calista Design 2031306 Every sales center for Richmond American Homes had a plat map and area map. Sometimes we received clean files to work from, but more often than not we got complicated CAD files that required us to redraw the community plat map. The area maps were often created from drawings created by the client or several pages of google maps taped together. <img src="http://payload.cargocollective.com/1/4/135282/2031306/Plat_PH.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload.cargocollective.com/1/4/135282/2031306/Plat_PH_o.jpg" data-mid="10103047" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2031306/Areamap_VA.jpg" width="500" height="598" width_o="500" height_o="598" src_o="http://payload.cargocollective.com/1/4/135282/2031306/Areamap_VA_o.jpg" data-mid="10103044" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/135282/2031306/Areamap_WA.jpg" width="500" height="598" width_o="500" height_o="598" src_o="http://payload.cargocollective.com/1/4/135282/2031306/Areamap_WA_o.jpg" data-mid="10103045" border="0" align="left"/> Every sales center for Richmond American Homes had a plat map and area map. Sometimes we received clean files to work from, but more often than not we got...